SIA’s mission is to help the winter outdoor community thrive.

As an SIA member, you’re an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we’re all proud to be part of.

We're United By Winter. Join Us.



Uniting the winter community to take meaningful action on climate change and tariffs. SIA understands the magnitude and responsibility of using this collective voice for the better good of the entire winter outdoor community.

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Invaluable and direct access to winter outdoor enthusiasts and their insights, habits, and trends. Actionable consumer insights and increasing winter participation are essential to growing your business. SIA is leading the charge on bridging the gap between its members and consumers in fundamental ways.

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Vital tools and information to support and grow your business. SIA’s Industry + Intelligence is a year-round, educational platform that provides SIA members with strategic tools and information to support and grow their business.

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Charting a path for inclusion in the winter outdoor industry. SIA is committed to charting a path for positive industry change that includes frank conversations, member education, leadership and business tools, and industry-wide collaborations.

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Actionable consumer, retail, and participation data to make better informed business decisions. SIA members get the significant advantage of relevant and timely research and data tools to help them make better, more informed business decisions.

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Working together grow the winter outdoor community. Growing participation is a sure-fire way to grow the business. SIA is unwavering in its efforts to get more people on snow.

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Member Benefit Highlight

The Impacts of COVID-19 on Snowsports Consumers End-of-Season Report Now Available


Did you know that snowsports Enthusiasts made more purchases than expected in the 2020-21 season? 44% said they bought gear, 58% said they bought apparel and 66% purchased ski area passes.

This is just one learning from our brand new, just launched “Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the change in snowsports consumer behaviors over the last year due to the COVID-19 situation.

Log in to download or purchase this report

Stories of Winter

Interesting stories from the winter outdoor community.

From Youth Enrichment Services - "Share Winter is a Different Kind of Foundation"

From Bryan Van Dorpe, CEO of Youth Enrichment Services, “When Share Winter Foundation CEO, Constance Beverley, approached us about writing this blog post we immediately say YES! And when it occurred to us, “Where do we start? There’s so much to write about!””

Read the full blog post here

Risto Petkov, Co-Founder & CEO of Stinky Socks TEDx Talk: "How Growing up as an outsider in the snow industry helped me in life"

Have you ever felt like an outsider? A loser? Risto Petkov demonstrates the power of an outsider’s frame of mind and how a simple idea can help grow a community.
Watch Risto's TEDx Talk here